In the offline world, businesses have
been using powerful motivation tactics for decades, to boost
their profits.
In fact they're so common that most
people don't even recognize them as motivation tactics.
They're just part of everyday life.
The most common motivation tactic is
"the sale".
Most businesses - particularly shops and
stores - have regular sales.
There are "January sales", "summer
sales", "end of season sales", "clearance sales" and more.
Some shops seem to use any
excuse for a sale!
The great thing about sales is that they
force customers to buy now.
Tomorrow the stock may all be gone - or
the price could have gone up substantially.
Customers can actually see the stock
disappearing from the shelves - and see other
people buying - and this of course encourages them to buy
too.
All this activity results in
increased profits for the
business.
While this strategy works well offline,
it has generally been much harder to create this sort of
motivation online ...until now.
Now with the brand new Web Sales
Motivator, you can apply the same sort of powerful
motivating tactics to your web pages - and all with just a few
mouse clicks...
Use Scarcity To Boost Your
Sales
In an offline sale, there is
always limited stock of a product on
display.
If there's a stack of 5,000 of the same
product sitting there in plain view, the offer would be far
less effective. It would look like there was an endless
supply.
On the other hand, if there are
just 30 of them on display, people tend to grab them quickly.
The perceived scarcity compels people to buy
now before they're all gone.
Now with Web Sales Motivator
you can apply the same powerful tactic to your online
sales.
You can set a maximum
quantity of the product to be sold at a special
discounted price (or even a maximum number to be sold
altogether if you plan on limiting the availability of your
product).
Your visitors will see a counter showing
how many are left, something like this
Only 47 Left!
It is important to note that this is not
a ploy. Using a ploy might work once - but if your visitors
realize that it's just a ploy, you'll lose credibility - and
that means people may never buy from you again.
Instead the software actually keeps
track of the stock level available, automatically decrementing
the total each time someone buys.
The counter even updates in
real-time.
This means that when someone buys your
product, the counter value seen by everyone currently viewing
your page is updated automatically.
Showing your visitors a counter like
this does two things for you.
First, the number provides a sense of
urgency for your prospect, and the lower it goes, the more it
works.
Second, it provides what is known as
"social proof" that others are buying this product too - "so
it must be great!". When your
visitors see that others are buying your product,
they will have more confidence in their own decision to buy
it.
As well as maintaining this counter
for you automatically, the software also expires the offer
automatically too.
Hence when all the available quantity is
sold, the software instantly and automatically redirects all
current and future visitors to another web page (which can
either be a page saying "sorry its sold out" or offering the
product at a higher price).
This step is vital to
maintaining your credibility with customers.
Any visitors who missed out because
your offer expired, will make very
sure they buy early on your next special offer.
With all these features managed
completely automatically, Web Sales Motivator makes
it really easy to harness the profit boosting
power of the "product scarcity
tactic".
Apply Time Pressure For
More Sales
Setting a time limit on your offers
is another powerful tactic to force your visitors to take
action.
You can use this strategy on its own -
or in conjunction with limiting the quantity.
With Web Sales Motivator, you
can set an "end date" for your special offer.
Your visitors will then see a countdown
timer showing exactly how long they have before the offer
ends, something like this:
60:00
The software maintains the counter in
real-time. When the offer is over, all visitors are instantly
redirected to another web page (which can either be a page
saying "sorry its sold out" or offering the product at a
higher price).
Seeing a counter like this ticking down
forces visitors to take action now, for fear of missing out,
boosting your sales
automatically.
Use The "Motivator Bar" To
Force Action
You can include the two counters
(remaining quantity and remaining time) as many times
as you want in your web pages.
All the counters will update
automatically in real-time.
In addition, you can also (optionally)
use the special built-in "Motivator Bar" to really
motivate your visitors, by making your counters
visible all the time.
The Motivator Bar appears at
the top or bottom of your sales page - and stays there, even
when visitors scroll up and down the page.
You can see an example at the top of
this page. Note that this is just an example (we are not
actually restricting sales of this software), but obviously we
could easily do so.
For your own offers, you can enter any message you
want to appear on the bar (including any counter
values you want).
You can also set the bar color, size and
position - and can even include
HTML formatting in the text if you want.
With this powerful tool, you can
substantially increase you visitor motivation, pushing
them to take action now.
Easily Create
Powerful One Time
Offers
As an alternative to setting an end
date for your special offer, you can instead offer it as a
"one time offer".
You can use this strategy on its own -
or in conjunction with limiting the quantity.
With a "one time offer", visitors will
only see your special offer once.
If they refresh the sales page, or leave
and come back later, they will automatically be redirected to
your normal offer page - offering the same product, only at a
higher price.
Knowing that they cannot come back later
forces your visitors to buy now, boosting
sales.
In addition to standard one time offers, Web Sales
Motivator also provides powerful time limited one time
offers.
With this option, you set a maximum time
period that visitors can view the offer page for.
This allows you to put things like this on your sales page
(this is just an example)...
"Order in the next 60 minutes and you'll pay just $47.
Delay and you'll pay $67".
Your visitors will see a countdown timer
showing exactly how long they have before the offer ends -
just like the countdown timer shown below.
60:00
Now, this isn't like the commercials on
TV that say "Order in The Next 10 minutes and get everything
under the sun as an added bonus for FREE!"
We all know that they are just using
another ploy, and that we can call the 800# THREE WEEKS from
now, and STILL get the same deal, same price, same
bonus.
This is not the case when you use
Web Sales Motivator.
When you give your visitors a countdown,
you mean it!
The countdown timer will show the hours
(if appropriate), minutes and seconds left before the offer
expires.
When the counter hits zero, the offer
ends and the prices goes up automatically.
No messing about and no second
chances.
If your customer hasn't ordered, they'll
have to pay more - and of course next time they'll know the
score - and be sure to order before the offer
expires!
One time offers are a
proven method of selling on the Internet -
and are commonly used by most of the top-selling online
marketers.
Web Sales Motivator makes it
quick and easy to implement powerful profit
boosting "one time offers" for all your
products.
Easily Set Up
Moneymaking
Firesales
Firesales are another commonly used
strategy on the Internet.
A firesale is similar to a special
offer, except that the price normally increases in several
steps over a period of time.
For example, the firesale might cost $97
for the first 4 days of the sale, then the price goes up to
$147 for the next 3 days, then to $197 for the next 2 days,
then the offer is over and the product is no longer available
at all.
In addition, the quantity available is
usually limited, with the whole firesale ending when there are
none left.
Web Sales Motivator makes it
really easy to set up a firesale.
You can use the built-in "limited
quantity" and "offer end date" features to set the limits for
each stage of your firesale.
You can easily set everything up in
advance so the entire firesale runs on
autopilot.
With its powerful real-time countdown
timers and its high impact Motivator Bar,
Web Sales
Motivator can really boost the effectiveness of
your firesale automatically.
Amazingly Easy
Solution
Setting up an offer with Web
Sales Motivator is a quick and easy process.
The software comes with a special tool to set up
the script. Just fill in a form and
everything is set up for you automatically.
Below you'll see a screenshot of this
tool: