This keyword list contains some terms that will be cheaper than just bidding on the main words "software" and "shareware".

This means we can bid less for our clicks, reducing our PPC cost.

This is a very simple example. In practice, you would use lots of prefixed and appended words to build a much bigger list. The bigger the list - the lower your cost should be.

Easy Keyword Pro helps you to do this - by creating the keyword list automatically.

You simply enter your original keywords ("software" and "shareware") and the words to be prefixed/appended ("free" and "download") into the software. The software then builds your complete new keyword list automatically.

   Use Substitutions For Bigger Lists And Lower Costs

Using "substitutions" offers another easy way to build bigger keyword lists - and hence lower PPC costs.

Here's an example for the aquarium fish care niche:

We start with a set of three keywords for goldfish.

goldfish aquarium
goldfish care
how to care for goldfish

Now we build a bigger list by using the same terms applied to other types of common aquarium fish. We replace the word "goldfish" with different fish types as follows:

goldfish = sand shark
goldfish = guppy
goldfish = barb

Here's the resulting keyword list:

goldfish aquarium
goldfish care
how to care for goldfish
sand shark aquarium
sand shark care
how to care for sand shark
guppy aquarium
guppy care
how to care for guppy
barb aquarium
barb care
how to care for barb

This simple solution has generated a much bigger list of terms relating to our niche, which should reduce our PPC costs.

Easy Keyword Pro helps you to do this - by creating the keyword list automatically.

You simply enter your original keywords ("goldfish aquarium", "goldfish care" and "how to care for goldfish") and the words to be substituted ("sand shark", "guppy" and "barb") into the software. The software then builds your complete new keyword list automatically.

   Add All USA States Or Major Cities Automatically

If you're targeting keywords that are often searched for by location, it can be very beneficial to create keyword lists including all the different states or cities.

For example, a lot of people looking for mortgages will search for mortgages in their local area (such as "Mortgage New York" or "San Francisco Mortgage".

The software also offers an easy way to build a massive keyword list by prefixing and/or appending every USA state or the top 100 USA cities to all your original keywords.

You can do this with a single button click, giving you lower PPC costs with minimal effort.

Google Adwords treats the following items differently:

free software
"free software"
[free software]

The keyword in quotes is referred to as a "phrase match" keyword and only matches cases where a visitor searches for that exact keyword, optionally with other words before or after the keyword. Hence "free software" would match completely free software.

The keyword in brackets is referred to as an "exact match" keyword and only matches cases where the visitor searches for that exact keyword, with no words before or after the keyword. Hence [free software] would only match if the visitor entered free software.